Prospect Priority Dossiers
A working briefing book for the 2026 IRF Invitational. One dossier per buyer — career background, signals, conversation hooks, and Just Right!'s specific fit angle. Organized by JR-defined priority tiers.
Top 8 first. Then work down the tiers.
The Top 8 are the highest-leverage conversations of the week — start there. Then read the tier overview to plan your remaining time. Every buyer has a structured dossier with career background, signals, conversation hooks, and a Just Right! fit angle. Search across the whole book using the sidebar.
Top 8 — hit these first.
Sequence: direct procurement owners (Patty Karsten, Genny Castleberry, Chelsea Crowe), industry veterans with deep networks (Wayne Wallgren, Bob Romano), referral nodes (Melissa Van Dyke), top corporate buyer (Beau Ballin), VP-level independent (Jennifer Murphy).
Roster by tier.
Four priority tiers, by relationship type and DMC-sourcing potential. Click any name to jump to that buyer's dossier.
All 67, by tier.
Every buyer gets a structured page with tracking controls. Use filters to focus. Tiers are presented in priority order; firms within each tier are ordered by delegation size.